Lark Webinar - Always On: How Modern Digital Health Apps Are Innovating to Engage Members to Deliver Health Outcomes

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Healthcare doesn't happen between 9 and 5, and for millions of Americans, everyday decisions that impact their health don't happen in a doctor's office at all. Members in underserved communities, adults navigating digital health tools for the first time, and individuals managing chronic conditions at 10pm on a weeknight are among the highest-need, hardest-to-reach populations in the benefits ecosystem.

Recent Medicare policy changes are expanding coverage for digital health solutions at exactly the moment when the technology has caught up to the need. But not all digital tools are created equal, and the gap between a high-engagement digital tool and one that sits unused on a member's phone is, increasingly, a clinical gap.

Join Lark's Brock Howard, VP of Product and Farid Alam, Director of Clinical Insights for a data-rich conversation on what it takes to reach and sustain engagement across your full member population while drawing on Lark's real-world product innovation and outcomes data.

This webinar will cover:

How asynchronous, tech-forward app experiences are driving adoption among members
Why engagement outside traditional business hours is a critical and underserved clinical moment
What recent Medicare changes mean for PBMs, health plans, employer groups and benefit advisors
What separates the digital health tools that move health metrics from those that don't

Speakers

Brock Howard

VP, Product Management | Lark

Brock Howard is the Vice President, Product Management at Lark Health. He brings deep experience in developing and defining product strategy and leading teams to create people- and patient-centered products. Brock has led the development of "zero to one" products in industries, including health tech, marketplaces, and national security and defense. He has managed Product at Deloitte, Rebellion Defense, and Rally Health, a UnitedHealth Group company. Brock has an MPP from George Mason University and a B.A. from The Ohio State University.

Farid Alam, MD

Director of Clinical Insights | Lark

Dr. Farid Alam is the new Director of Clinical Insights at Lark, and a healthcare and physician leader with over 15 years of experience in clinical operations, digital health innovation, and AI-enabled care programs across major healthcare organizations. He drove clinical enhancements at Teladoc Health, built clinical and analytics teams at Blue Health Intelligence, and guided healthcare and life sciences clients through clinical product, operations, and engagement strategy at Conduent. He has consistently advanced patient outcomes, strengthened performance, and supported growth through data-driven decision making. In joining this organization, he brings deep expertise in clinical programs and strong partnerships focused on accelerating innovation, elevating service delivery, and delivering measurable value for clients and partners.